Via Milano woonbeurs

Via Milano Woonbeurs 2010

commissioned: Via Milano new dutch design foundation
Year: 2010

The Via Milano foundation yearly commissions a jury to select products presented by Dutch designers at the Salone del Mobile in Milan. These products are present for the Dutch audience at the Dutch fair De Woonbeurs.
Every year a different renowned agency like ...,staat & Merkx en Girod designs the stand and we were asked for 2010.
We have based the square plot of the stand on the typical Milano traffic piazza’s to attract visitors from all directions ending in the middle with an round piazza as a meeting point.
The combination from a square to round plot created pie shaped plinths for the products as a big creamy cake, a little joke referring to their 10 year anniversary.
More important was to create non pregnant attitude of the Stand! Therefore the plinths are starting low and ending higher and the complete Stand is in the colour white.